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IAA New York Chapter

The Best From The US In May

  Status Update? The top story was Facebook, who said they would hire around 3,000 people to review content following a series of shocking live streams. Seemingly impressive numbers, bolstering its existing 4,500-strong team; yet within context, roughly 2 billion people have an... Continue Reading →

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The Best from the US In April

  Bonobos is about to be snapped-up by Walmart for c.$300m. The brand, aimed at men who want to look good but with minimal effort, also offers a unique approach: go in-store, pick-out clothes; then they are delivered to your home. (More here.) It follows the purchases of Jet.com,... Continue Reading →

The Best from the US in March

    Safety Net Controversy this month when it was revealed that some ads on YouTube were being placed alongside extremist video content. A number of brands pulled inventory straight away amid image concerns and the fear that a cut of their spend was... Continue Reading →

The Best from the US in February 2017

Tech Talk Instagram's newest update allows people to upload multiple images in one post. Next, apparently men like Insta ads more than women. Tinder have partnered with Facebook's Audience Network to offer programmatic ads. (Cue keyword recognition and subsequent "New jeans for Friday night's date?" ads.) A... Continue Reading →

January 2017

January Retail Frenzy Amongst American Apparel’s demise and rumors that Boohoo are to buy Nasty Gal, The Limited announced that it would shutter its stores. Brands and commentators are quick to blame eCommerce (Amazon in particular) for the industry’s malaise, yet this article - which addresses the ‘woes’ facing... Continue Reading →

December 2016

Back and Forth  Here are the best ads from 2016! It is hard to argue with 1 & 3: 'Evan' packs a punch… Forbes largely agrees, with some notable additions. This Facebook video, courtesy of WeAreSocial, is quite clever. A recap of 2016's major trends. This... Continue Reading →

November 2016

Into The Black There were some extraordinary deals on Black Friday, not least Nasty Gal, up to 80% off, and Lulu’s, up to 90% off! Zappos opted out but they did create an algorithm to update prices in real-time to... Continue Reading →

October 2016

What's In Store First up, Macy's are pulling on the heartstrings this holiday season, referencing their revered Thanksgiving Day parade. (There is something of John Lewis about it.) Target are chasing Hispanic shoppers, both in the form of display ads and this TV feature.... Continue Reading →

Congratulations to the Winners! BrillIAAnce Awards Ceremony 2016

BrillIAAnce Awards Winners   CA Inc./ Swirl Inc./ John McNeil Studios Samsung/ Starcom Microsoft /The Economist Ariel Matic, Procter & Gamble India/MediaCom India Virginia Office of the Attorney General / MNI Targeted Media Inc. Amazon Studios / Bosch / Initiative/The... Continue Reading →

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